Love Stories with Diamonds

Victor Corporation and over 100 jewelry stores across the United States, 2011 to 2017

Love Stories (and Diamonds!)

Design Manager and Art Director, Adobe CC
Photography by Tom Tragale

All of us have love stories that are near and dear to our hearts– from a very real memory of a first kiss to a fairy tale daydream of being swept off our feet by a knight in shining armor. Stories inspired by actual customers of the small mom and pop stores that we served, were intertwined throughout Victor’s promotional materials to tap into both the nostalgic and the aspirational experience of buying a beautiful diamond engagement ring or stunning diamond earrings for the holidays.

These promotional materials were used by hundreds of jewelry stores across the country.

When I started at Victor, they were doing minimal promotions of their jewelry using an outside freelance. When I was hired as the Design Manager, sales doubled with the introduction of redesigned promotional and marketing materials including improved print collateral, digital flipbooks and social media programs.

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