Happily Ever After: Digital Bridal Jewelry Graphics
Victor Corporation
Photoshop, Illustrator, Website CMS, Facebook
Creative Director, Designer
Jewelry Photography by: Tom Tragale
Digital bridal campaign for Victor’s Happily Ever After Bridal Jewelry. Various ads were placed on Victor’s website, jewelry industry websites, Victor Corporation’s Facebook page, jewelry stores’ websites and social media pages and paid advertisements on various websites.
Inspiration for the fairytale theme from bridal magazine ads.
Celebrate Her Digital Ads
Top left: Jewelry Industry Website Ad. All other ads were paid advertisements for the jewelry store Jewels by Jules on various websites. All of the ads feature a powerful image of a very strong and feminine woman. The black and white imagery creates a very emotional and dramatic feel. The industry ad uses the copy “…never a shortage of superheroes and fairy godmothers,” to reinforce both the portrayal of a strong, imaginative woman and the fairytale theme. The store ads takes a slightly different spin, with the focus on this special woman in the viewer’s life and the fact that she should be celebrated.
Happily Ever After Facebook Ads
All the ads featured were used for Facebook status images to promote the Happily Ever After bridal collection to both jewelry store (b2b) and jewelry store customers (b2c.) The ads feature strikingly beautiful and dramatic black and white images with a touch of gold. The ads feature fairytale imagery and romantic text.
Printed Happily Ever After Bridal Book
A spread from the bridal book that was printed after the digital campaign and matches the Happily Ever After theme and graphic style.